Omology Guide - Google Search Console

Google Search Console

Search Queries and how people find your pages on Google

Why Link your Google Search Console account with Analytics? It saves you time and gives you a complete picture of your audience. Once you link accounts, you can see Search Console data right in your Analytics reports.

  • Better Keyword Data: All of the rich keyword data from Search Console flows right into Analytics. You’ll find keywords, clicks, impressions and average positions for each page.
  • For SEO value: When you integrate Search Console, you can see an average position for pages. This can help you uncover SEO opportunities, like moving a second-page ranked page to the first page of Google. Examine your average positions and then start optimising those pages. Then, examine what effect you had in Analytics.

Linking Accounts. The process of linking these accounts takes just a few minutes. And it can offer huge value to you. Follow Google’s short tutorial.

Reading the Results

The value of linking these accounts is that you get a total picture of your visitors. From the search results page, to your website. You can more accurately gauge how well you’re doing on website promotion and marketing. For example, you might find that for a specific search query, you have a high average position, high CTR, but your conversion is low. This level of insight can help you optimise and refine your website to better search Google users. In particular, integrating Search Console provides four new reports in Google Analytics: Landing Page, Countries and Devices and a Query Report (which includes keyword data).

Here’s a quick look at each of these reports:

  • Landing Page: The Landing Page report includes Search Console data like impressions, clicks, CTR and average position of a page. This is combined with Analytics’ sessions, bounce rate and conversion stats. When you click on an individual page, you can now see: How many times it appeared in Google Results, how many people clicked through, as well as its average position on the page.
  • Countries/Devices: Adding Search Console data into each, you can see how many times your web pages appeared on Google, what the CTR was, and ultimately what these users did once they left the search results page and entered your site.
  • Query Report: This is all the keyword data from Search Console. So you will see what how often your website appeared for a particular term, how many times your link was clicked, and how long people stayed after clicking through to your site (as well as if they converted, if they were new or returning visitors, and many of Google Analytics metrics).

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