Omology Guide - Mobile Optimization

Mobile Optimisation

More Important than Ever

Today, more users search for businesses and products using a mobile device, compared to a desktop. For businesses that means: Mobile matters.

Your website now and into the future needs to be mobile friendly. In fact, Google is experimenting with mobile-first indexing – which means they’ll soon determine rankings based on your site’s mobile performance, and many speculate that Google will fully transition to mobile-first indexing in the near term. Fortunately, if you start with site speed, you’ll be on the fast track to mobile-friendliness.

In 2014, mobile and desktop usage came to a tie in the number of users worldwide. Due to mobile popularity, the online market has to embrace the change in the industry. Three years later, 71% of the total minutes spent online in America is from mobile devices. 60% of the time, Canada, United Kingdom, Spain, Italy, Brazil, Mexico, China and Indonesia are accessing the Internet via a mobile device.

Online marketers figured out that focusing on mobile optimization was essential. When a page loads, there are two segments to the loading process: Full page load occurs when the entire page has rendered and the webpage is completely accessible.

Above the fold refers to the very top of the website that is first seen when a website loads, without further scrolling. The above the fold section can be optimized to load faster. While users look at above the fold content, below the fold content loads.

Focusing mobile optimization on the above the fold content can assist to keep users on a website longer, even if it takes longer than one second to load. Unlike wireless connection, there is no avoiding a natural delay in mobile networks with CDN’s. This means that a website that needs a one second load time will be losing about 60% of their page speed to mobile network’s delay.

Additionally, a few technologies (like responsive website design) and tricks (e.g. dropping popups) can quickly prepare your desktop site for mobile users. So what exactly should you be doing?

Follow these quick tips which can make help your desktop website adapt perfectly for mobile users.

 

Mobile SEO: Dos and Don’ts

What makes for a solid mobile site? Here are a few tips for getting it done right:

DO Make Your Site Super-Fast: Put all those tricks (from the previous section) to work. Site speed is a top mobile indexing factor.

DON’T Use Popups or Interstitials: Drop interstitials (i.e. “Like Us on Facebook” or “Sign-Up for Our Newsletter” pop-ups); they slow down your site, and can make your mobile site more difficult to use.

DO Make Your Site Responsive: Responsive design adapts your desktop site to fit the user’s mobile screen, e.g. your desktop site transforms into a mobile site. Many Content Management Systems (CMS) allow you to add responsive code into your existing websites.  

DON’T Overuse Internal Links: Too many links within your content make them difficult to click. Use links sparingly and space them apart in the text.

DO Make Fonts and Buttons Easy to Read and Clickable: Use larger fonts on mobile and make your touchable navigation buttons large and easy-to-click. Your mobile visitors will love you for it.

DON’T Block HTML, CSS or JavaScript: Blocking code files in your robots.txt file prevents Google from checking your site’s performance. Don’t do it!

DO Make Your Content Searchable: Optimising for relevant keywords and local search isn’t just a desktop tactic. Mobile sites should use keywords and make information easy for users to find.

DON’T Overwhelm with Text: Keep it concise and to-the-point. Try to get your message across in as few words as possible. Mobile users ditch sites with blocks of text.


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