Something we have been wanting for a long time is more data on quality scores and Google is now providing this information in your Google Ads account. On Monday 15 May, US time, Google announced that you can now get more information on your quality scores including history. If you log into your Google Ads account today and click columns you can now add the following information for keywords.
Quality score has been available for some time. The additions are the Ad relevance, landing page experience and Expected CTR which until now were only available by hovering over a keyword balloon. Historically this meant you have to manually go through each keyword to work out exactly the main area to focus on first to improve your quality scores. Now you can sort and review all your keyword quality scores in your columns and you can also download quality scores and details into CSV file for further analysis.
Quality Score History One of the major issues in the past has been the inability to look at your historical quality scores and relied on you checking each day or week and remembering what quality scores are for keywords. This made it difficult if you had a large number of keywords, you had a bad memory or simply forgot and did not write them down. Google now provides the ability to segment your data to also review historical quality scores as well as historical ad relevance, historical landing page experience and historical expected CTR. To look at your historical data simply add the historical columns (see first image above) to your columns for keywords. Next click segment and then segment by “time” and “day”.
Once you segment you should see a page something like this. You can get historical data back as far as 22 January 2016 and if you apply the “day” segment you get the quality scores and relevant information based on what they were at the end of each day. If you segment by week, then you get the data points at the end of that week.
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