12 Ways to Improve Your Landing Pages to Increase Web Traffic

12 Ways to Improve Your Landing Pages to Increase Web Traffic

12 Ways to Improve Your Landing Pages to Increase Web Traffic

Getting your landing page right is not only important for developing organic search results, but also for your AdWords marketing.  A landing page is an important input into the quality score for your AdWords campaigns.  Below are 12 ways to consider improving your landing pages.

1. What is a landing page

what is a landing page

Landing pages are different from a home page and usually focus on a single topic, product or solution.  Read more …

2. Why your landing page should have at least 500 words

Why your landing page should have at least 500 words

Crazy Egg has found that you need at least 500 words on a landing page in order to provide enough information and persuade your reader on your product or service or value proposition Read more…

3. The 7-Point Checklist for Powerful Landing Page Copy

The 7-Point Checklist for Powerful Landing Page Copy

There are some easy rules to follow to ensure that the copy on your landing page is easy to read and conveys the information and message you want to pass to the reader.  Read more…

4. Meta Description

Meta Description

Your meta description is a key aspect of your landing page as assists search engines and potential readers via a short description what your landing page is about.  Think of it like the synopsis or back cover of a book Read more …

5. Title Tag

Title Tag

The title tag is like the title of the book and helps convey to a possible reader what your landing page is about.  The title should focus on the keyword or phrase on what your page is about.  The title is usually the clickable link you see in a search engine.  Read more …

6. A Detailed Guide to Creating the Best Landing Page Images Ever

A Detailed Guide to Creating the Best Landing Page Images Ever

Images are important for a landing page as not everyone prefers text as some people are more visual.  This article takes you through where to source and how to use images on a landing page.  Read more …

7. Alt Tags

ALT Tags

Alt tags provide information to search engines on what an image is about and also provide assistance to readers if an image fails to load and describes an image if it is not clear.  Read more…

8. How to write meta title tags for SEO (with good and bad examples)

How to write meta title tags for SEO (with good and bad examples)

Given the importance of a great title and meta description its good to understand what is good and what is bad.  Read more …

9. Understanding landing page experience

Understanding landing page experience

The experience your customer has when visiting your landing page is extremely important in how it converts.  How fast does it load, can I read the page on my mobile, is it relevant to me and is the content original?  Read more …

10. Landing Page Load Speed: Building the World’s Fastest-Loading Pages

Landing Page Load Speed: Building the World’s Fastest-Loading Pages

How fast your landing page loads is a key component of user experience.  There are a lot of areas to focus on to improve landing page speed for each device.  Read more…

11. The Difference Between GTmetrix, PageSpeed Insights, Pingdom Tools and WebPagetest

The Difference Between GTmetrix, PageSpeed Insights, Pingdom Tools and WebPagetest

To test your page speed load time as well as overall user experience, there are some great tools to assist you in improving your pages.  Read more…

12. 31 Call-to-Action Examples You Can’t Help But Click

31 Call-to-Action Examples You Can't Help But Click

Once someone reads your landing page you will want the customer to subscribe or join or purchase or do something.  There are many ways to create a call to action on your landing page.  Read more…

Does your online marketing need help?

Are you frustrated with your online marketing?  Is it not living up to expectations?

Try our Free solution now

Need more detailed help with your Online Marketing?

Omology is the study of Online Marketing.  Our Omology Guide will take you through the basics to help you get started or improve your online marketing.

Try our Free Omology Guide!