7 Basic Steps for Small Business to Get Started in Online Marketing and Local Advertising

7 Basic Steps for Small Business to Get Started in Online Marketing and Local Advertising

7 Basic Steps for Small Business to Get Started in Online Marketing and Local Advertising

Getting your Small Business setup online can be extremely confusing and at times hard to understand where to start.  Below we have put together some guides that take you through 7 important steps.  More importantly, we would recommend following in the order we have outlined below.
 

1. How to set up Google Analytics

How to setup Google Analytics
                Google Analytics is a core free source of information for your website.  Further, it can share data with your AdWords campaigns when you decide to start with AdWords.  The first step is to get Google Analytics set up.  Read More …

 2. The Easy as Pie Guide to Installing Google Tag Manage 

The Easy as Pie Guide to Installing Google Tag Manager
                Most guides will leave out Google Tag Manager (GTM), however, GTM provides a lot of powerful functionality to get more information as well as make it easier in the long run to manage your online marketing.  So get it set up in the beginning.  Read More …

 3. A Beginner’s Guide to Google Search Console

A Beginner's Guide to Google Search Console
                Google Search Console provides additional data to what you get from Google Analytics.  This guide will take you through the setup and verification process.  Read More …

4. Guide to Google Analytics and Google Search Console Integration

Guide to Google Analytics and Google Search Console Integration
                Ok, now that Google Analytics and Google search console are set up, next step is to get them talking to each other.  Integration (sharing of data) will provide additional insights and is easy to do.  Read More …

5. How To Setup & Verify Bing Webmaster Tools

How To Setup & Verify Bing Webmaster Tools
                Bing Webmaster Tools is similar to Google Search console but has some additional unique tools as well as providing information on how customers are searching for your website on Bing.  Get this setup with this guide.  Read More …

6. How to List Your Small Business on Bing Places for Business

How to List Your Small Business on Bing Places for Business
                Now to get started on local marketing.  The first to do is Bing Places.  Great guide to getting you started.  Read More …

7. How to Set Up ‘Google My Business’ for Your Small Business

How to Set Up 'Google My Business' for Your Small Business
                Google My Business is similar to Bing Places, just the Google version.  Follow this guide to get this setup and on your way.  Read More …
 

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