Weekly Holiday Conversion Rates

Weekly Holiday Conversion Rates

Lots of great insights in the @getsidecar 2018 @google shopping benchmarks report.

For those companies that generate most of your sales in the lead up to Christmas, it’s an important period.

However, while not a cliff, it is interesting the decline/normalisation of conversion rates after December 11.

It would be nice to see transport companies working more closely with #ecommerce to improve the expectation of receiving delivery prior to 25 dec so that these higher conversion rates could extend a little longer than Dec 11 as it would be a win-win!

Over to you @fedex@dhlus @ups @us_postalservice @auspost

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