Drew has a passion for full service digital advertising which is why display and Gmail ads are a big part of many of his client’s accounts. Drew is Google Display Certified and has been working with these campaigns for over 5 years. If executed properly with the right audiences and creative they can be used to help bring past users back to a website and engage with the right cold audiences to lead to strong post-click engagement and high conversion rates. Drew knows these are very underused tactics which is what made Drew so passionate to write this article for Omologist. Drew lives in the Upper East Side in Manhattan and enjoys trying new restaurants, shopping and going to Central Park.