SEO, or search engine optimization, is the process of improving the ranking of a website in search engine results pages (SERPs). By following SEO best practices, businesses can improve their website’s visibility and attract more visitors.
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Discover the power of Google Ads for business growth in this comprehensive guide. Learn about its benefits, different ad types, and how it optimizes your ad campaigns. Understand how a Google Ads Specialist can significantly improve your Google ads campaigns.
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Master Google Ads keyword match types for improved campaign performance, optimal targeting, and increased ROI. Learn more!
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Discover how to create a compelling call to action that drives results. Learn proven strategies, explore examples, and gain tips for marketing success. Boost conversions now!
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Master Google Dynamic Search Ads with our step-by-step guide! Set up campaigns & explore targeting features for optimal ad performance. Boost your ROI today!
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To get the most from Google Ads, it will be important to link Google Analytics correctly. We show you how and why it is important.
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Step by step instructions on how to set up a smart search campaign on Google Ads. Smart campaigns are great small business and starter campaigns.
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Search ads aren’t the only way to generate new business from Google, two other types of supplemental campaign types to run are Google Display and Gmail campaigns. With the Google Display Network (“Display Ads” or “Display”), you have the power to show image and video type ads on millions of websites from YouTube to Yahoo…
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We look at strategies to assist with improving Google Remarketing campaigns. Read more to increase returns from your remarketing campaigns.
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Google Tag Manager (also known by its acronym GTM) is a free tag management system created by Google that manages JavaScript and HTML Tags. GTM first appeared in October 2012 and continues to evolve to meet the needs of marketers. GTM allows marketers to create and monitor tags on a user-friendly interface, without the need…
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Google Ads has come a long way since its inception. While there are several other big-name competitors on the market present, Google Ads still holds a dominant market share of 70% of total ad revenue for 2019. Just a few years ago expertise (and experience) required to successfully run a Google Ads campaign wasn’t nearly…
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The Google Ads Keyword Planner is a fantastic tool for doing keyword research. Below we will provide you with an overview of the data and how you can use it for insights into your PPC and SEO keyword research. Table of Contents Getting started: Signing up and getting familiar with Keyword Planner If you don’t…
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We take you through all the steps to building and how to write Google Ads copy, and the structure to start testing better copy. We make it easy and break it down into the steps as you move through the headlines and descriptions of your text ads and provide some tips along the way. So…
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Data from the second quarter of 2019 showed that less than half of all Google searches result in a click on an organic search result. In fact, only 40.42% of searches resulted in this action, while almost 50% of searches result in no clicks at all. Part of the reason for this is Google Search…
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