In the @HubSpot State of Inbound Report for 2018, it’s interesting to consider the challenges which are first to continue to generate leads. However, for us, it was interesting that proving the ROI for marketing activities was number 2 on the list as this is something we are passionate about. Plug for our platform as we…
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Lots of great insights in the @getsidecar 2018 @google shopping benchmarks report. For those companies that generate most of your sales in the lead up to Christmas, it’s an important period. However, while not a cliff, it is interesting the decline/normalisation of conversion rates after December 11. It would be nice to see transport companies working more closely…
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In the @getsidecar 2018 Google shopping benchmarks report, a graph that while not unexpected did catch our alert radar for interesting! Look at mobile go!
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Interesting stats here from @smexaminer, in particular, the number of marketers that feel @facebook ads are not effective! What are your thoughts?
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Because of the detail in today’s data, we thought we would use excel rather than hand drawn as my drawings can be a little messy. Anyway, today we look at the average cost per click based on data from @wordstreaminc for @google Search, Google display and @facebook . While the categories don’t all match up it’s interesting to see…
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So just how big are some of the worlds leading platforms relative to the world population? The answer really big!
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Google in their 2016 economic impact report said on page 9 that businesses make about $2 in revenue for every $1 they spend on AdWords. We are interested in your thoughts on this statement. Please leave comments below.
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Setting up Google Search Console provides some significant benefits to better understand visitors to your website. You can link this data into Google Analytics to get better insights into whats happening on each URL Google provides you with data on the search terms, position and clicks received for pages on your website By submitting your…
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Your Tracking ID from Google Analytics is used as a unique identifier to track your traffic. For some sites like Squarespace or Google Tag Manager you just need your tracking ID and not all the Google Analytics code. The steps below show you how to find that tracking ID. Log into Google Analytics Now click…
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Setting up Google Analytics for Squarespace is straightforward, just lots of clicking! Quick version: Once logged in and at your website, click “Settings” > then “Advanced” > then “External Services”. Now open a new tab in your browser and log into Google Analytics and click “Admin” > then click “tracking info” > then click tracking…
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Bing Webmaster Tools are a fantastic range of insights to help with your Search Engine Optimisation (SEO) and better understand how your website and how your customers find your website on Bing.com. To get started with Bing Webmaster Tools is free and easy. Step 1: The first thing to do is visit the Bing Webmaster…
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In our previous post, we flagged the importance of page speed. Here are some stats from Google that might scare you if you have a very slow website and you rely heavily on mobile traffic. You need to have your website load in less than two seconds even on mobile otherwise all the work you…
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There is a lot of discussions and also a number of tools to help make your website pages load faster. But part of that equation is first having a great and fast internet connection. Unfortunately, with a world average of just 7.2Mbps, there is a long way to go when compared with these ten countries.…
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A common question we get is based on the position in search results, how many clicks should I get. Our answer is that the nearer the top the more you get. However, these two studies provide some more granular results around this. Sources: 2013 study – https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study 2017 study – https://ignitevisibility.com/ctr-google-2017/
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