Advertising a finance offer in Australia is not a normal campaign build — the ads cannot serve at all until a verification the advertiser usually cannot apply for themselves has been granted. This guide covers the whole path: whether your offer is caught, who must hold the verification, what the landing page and ad copy must say, and how to structure and measure the campaign once it can run.
This page is updated every two months with current best practices for building a Google Ads strategy from scratch – starting with whether Google Ads is the right channel for you at all, then working through every campaign type in depth: what each one is for, its upsides, its downsides, and the trade-offs between them.…
Google reviews are one of the strongest trust and local-ranking signals a business has. A current guide to why they matter for local business and how to get, respond to and manage them the right way — without breaking Google’s policies.
Discover how to create a compelling call to action that drives results. Learn proven strategies, explore examples, and gain tips for marketing success. Boost conversions now!
Master Google Dynamic Search Ads with our step-by-step guide! Set up campaigns & explore targeting features for optimal ad performance. Boost your ROI today!
To get the most from Google Ads, it will be important to link Google Analytics correctly. We show you how and why it is important.
We look at strategies to assist with improving Google Remarketing campaigns. Read more to increase returns from your remarketing campaigns.
Google Tag Manager (also known by its acronym GTM) is a free tag management system created by Google that manages JavaScript and HTML Tags. GTM first appeared in October 2012 and continues to evolve to meet the needs of marketers. GTM allows marketers to create and monitor tags on a user-friendly interface, without the need…
Google Ads has come a long way since its inception. While there are several other big-name competitors on the market present, Google Ads still holds a dominant market share of 70% of total ad revenue for 2019. Just a few years ago expertise (and experience) required to successfully run a Google Ads campaign wasn’t nearly…
The Google Ads Keyword Planner is a fantastic tool for doing keyword research. Below we will provide you with an overview of the data and how you can use it for insights into your PPC and SEO keyword research. Table of Contents Getting started: Signing up and getting familiar with Keyword Planner If you don’t…
We take you through all the steps to building and how to write Google Ads copy, and the structure to start testing better copy. We make it easy and break it down into the steps as you move through the headlines and descriptions of your text ads and provide some tips along the way. So…
We recently published an article discussing in detail how to analyse your Google Search Console data. Bing Webmaster does provide some similar data so that you can do some analysis of your SERP results on Bing . Below we take you through the basics as Bing Webmaster data is limited vs Google Search Console. Page…
Not all backlinks are created equal. But Google does show us the links they collect and we can compare these with a full list to work out what Google sees as a quality link.
56 steps to setting up your first Google Ads Campaign with detailed explanation around each step.