One of the great features of Google Analytics is the ability to create audiences.
Though the platform also offers preset audiences, you can customize your own unique audience based on interests, age, gender, nationality, and other important factors.
This will help you narrow down your target audience for your campaigns.
So, how does linking Google Ads add to this feature?
In that customized Analytics audience, you can include everyone who has ever visited your site and/or everyone who has ever made a purchase on your site.
You also have the option to include people who have used your app or follow you on YouTube, if that’s relevant to your business.
You can then import this new audience into Google Ads and use it for remarketing campaigns.
Remarketing is a way of engaging with people who have visited your site, clicked on your ads, or made a purchase from you.
By strategically placing ads for this audience, you increase your brand awareness while potentially attracting interested people back to your website.
Creating a remarketing list is relatively easy.
First, sign in to your Google Ads account and click “Campaigns” from the menu.
On “Campaigns” screen, select the large blue “+” in the upper left corner to start a new campaign. Go to the “Goals” section and choose your ideal results from this campaign.
You’re given several options, including leads, sales, and website traffic.