First, let’s explain what are Google Tags, so that you can easily understand what GTM can be used for.
What is the essential thing in managing a business?
Data.
Your business and all businesses depend on accurate and measurable data.
In order to get accurate data, you need a method to collect this data – Google Tags.
The function is to capture the data you choose and send it via GTM to Google Analytics, Google Ads, Facebook Pixel, and other third-party software.
Tags are snippets of website codes, and usually, they are JavaScript snippet codes.
Tags are your best friend in optimizing businesses.
They help you measure traffic, track visitor behaviour, track different kinds of clicks – button clicks, call clicks, pdf clicks, form submissions, sales on your shops, with them you can even track some not so often actions like copy and paste of text, or opening incognito tabs, turning off cookies, etc.
These little code snippets send information you want to track to your third-party software.
Manually coding all of this is difficult and time-consuming and can slow down a website with all the javascript code.
GTM makes this process easier.
All you need to do is embed code into your site pages once, and then each time you want to create a tag, GTM codes it and inserts it for you.
Your site will run faster, it will not compromise data collection, the tags are risk-free, and you will get all the data without lethargy.