How to use Budgets in Google Ads
Unlock the secrets of Google Ads budgeting. Dive into daily & monthly spending limits, optimize ROI, and streamline your ad campaigns for maximum efficiency.
Comprehensive Guide to Google Ads Audience Targeting and Optimization
Master Google Ads targeting and optimization with our comprehensive guide, unlocking strategies to enhance audience engagement and boost ROI.
What Is Google Ads, and Why Should You Use It
Discover the power of Google Ads for business growth in this comprehensive guide. Learn about its benefits, different ad types, and how it optimizes your ad campaigns. Understand how a Google Ads Specialist can significantly improve your Google ads campaigns.
Ultimate Guide to Google Ads Keyword Match Types (2023 Edition)
Master Google Ads keyword match types for improved campaign performance, optimal targeting, and increased ROI. Learn more!
How to use Google Dynamic Search Ads
Master Google Dynamic Search Ads with our step-by-step guide! Set up campaigns & explore targeting features for optimal ad performance. Boost your ROI today!
Complete Guide to Smart Search Campaigns on Google Ads
Step by step instructions on how to set up a smart search campaign on Google Ads. Smart campaigns are great small business and starter campaigns.
How to use Display Ads and Gmail Ads
Search ads aren’t the only way to generate new business from Google, two other types of supplemental campaign types to run are Google Display and Gmail campaigns. With the Google Display Network (“Display Ads” or “Display”), you have the power to show image and video type ads on millions of websites from YouTube to Yahoo…
How to setup Google Tag Manager to track conversions with Google Ads
Google Tag Manager (also known by its acronym GTM) is a free tag management system created by Google that manages JavaScript and HTML Tags. GTM first appeared in October 2012 and continues to evolve to meet the needs of marketers. GTM allows marketers to create and monitor tags on a user-friendly interface, without the need…
How to advertise luxury services on Google Ads
Google Ads has come a long way since its inception. While there are several other big-name competitors on the market present, Google Ads still holds a dominant market share of 70% of total ad revenue for 2019. Just a few years ago expertise (and experience) required to successfully run a Google Ads campaign wasn’t nearly…
A Guide to Google Ads Bidding Strategies
When I first started using Google Ads in 2000 (AdWords), Google limited you to one strategy, which was cost per thousand impressions (CPM). Bidding strategies have come a long way since then. I think Google brought in CPC in 2001, and I got a call from Google that day (yes, they used to make proactive…
How to setup and manage a negative keyword list on Google Ads
Setting up and managing a negative keyword list for your Google Ads Campaigns is crucial for success. A failure to regularly review and add search terms to your negative keyword list will cost you money. We all want to maximise the budget we spend on Google Ads on getting leads and sales rather than clicks…