A common question we get is based on the position in search results, how many clicks should I get. Our answer is that the nearer the top the more you get. However, these two studies provide some more granular results around this. Sources: 2013 study – https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study 2017 study – https://ignitevisibility.com/ctr-google-2017/
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WordPress is the most dominant CMS on the web with a total share of 30% and representing between 53% and 60% of all websites running a CMS. To support WordPress there are also 55,216 plugins. Sources: https://w3techs.com/technologies/overview/content_management/all https://trends.builtwith.com/cms/WordPress
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Google Analytics is the largest Analytics program being used on the internet with, according to builtwith.com, 30m Live websites currently using Google analytics. But more surprising is that only half of all websites are using the Universal Tags and the other half are still using the older classic. Source: https://trends.builtwith.com/analytics/Google-Analytics
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Google AdWords announced today (see a copy of email below) that from 29 April, they will provide Ad suggestions which are based on your existing ads and that from this date for 14 days you can decide to manually dismiss or apply these ads to your relevant adgroups. However, if after 14 days, if you…
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Improving your landing page for organic listings. Optimising a landing page for a keyword does not need to be complicated, yet a large number of websites we see fail to do these basics. Numerous times we find these simple basics are missing. So here are ten things you can check /do to optimise the landing…
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Generating unique content for a blog for many small businesses can be an extreme drag and is avoided until it really, really needs to be done. There are many times we review a customer’s website and it has been a year or two since they wrote their last blog article. They are getting some…
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Following on from Website optimisation, the next step is to consider each of the pages on your website – page optimisation. If you have a large website you may prefer to select those pages that are not performing well in order to improve traffic to those pages. However you decide to tackle the…
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A new year is a great time to tackle your online marketing and generate new leads, viewers, readers or customers. But where do you start? In part 1 website optimisation. At Omologist we are strong believers that you need to fix the horse before the cart so we have developed a process for considering your…
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If you have duplicate content on your website you should try and reduce it. But many website owners still don’t realize why they should avoid duplicate content, or even, what it is exactly. What is duplicate content? According to Google, duplicate content is defined as any content which “either completely match[es] other content or [is] appreciably similar.” By…
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The Difference Between 301 and Canonical URLs While the capabilities of a canonical link are similar to a 301 redirect, they are not the same in terms of metrics. While both tell search engines to treat duplicate pages (or URLs) as if they were a single page, 301s redirect all traffic to a specific URL.…
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A sitemap is a simple concept, but it is vitally important to your website your business. In its most simplistic form, a sitemap is a list of all of the pages found on your website. Having a sitemap helps search engines to find all the pages on your website and index them in their search…
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Meta Description Title Tags How often have you come across a website that has the words “just another WordPress Blog” written across the browser tab? How many times have you conducted a Google search only to discover that far too many websites didn’t have a good page description, which led to wasted time spent on…
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