When I first started using Google Ads in 2000 (AdWords), Google limited you to one strategy, which was cost per thousand impressions (CPM). Bidding strategies have come a long way since then. I think Google brought in CPC in 2001, and I got a call from Google that day (yes, they used to make proactive…
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Setting up and managing a negative keyword list for your Google Ads Campaigns is crucial for success. A failure to regularly review and add search terms to your negative keyword list will cost you money. We all want to maximise the budget we spend on Google Ads on getting leads and sales rather than clicks…
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There is a lot going on in SEO at the moment. That’s because SEO is about more than one thing. It’s a puzzle with hundreds of different pieces you need to fit together. If you want traffic — and customers — from search engines, you need to work out what all those pieces are, and…
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We recently published an article discussing in detail how to analyse your Google Search Console data. Bing Webmaster does provide some similar data so that you can do some analysis of your SERP results on Bing . Below we take you through the basics as Bing Webmaster data is limited vs Google Search Console. Page…
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Not all backlinks are created equal. But Google does show us the links they collect and we can compare these with a full list to work out what Google sees as a quality link.
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56 steps to setting up your first Google Ads Campaign with detailed explanation around each step.
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Analysis of your data on Google Search Console can provide some fantastic insights into what is actually going on within Google. However, the insight at first is not intuitive. We have put together a guide to take you through the steps to uncover relevant Google Search Console data and analyse for insights. Each step is…
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Just a short decade ago, the typical American would walk over to a computer, take a seat, and engage with the internet for a limited amount of time before completing their session and moving on. A decade before that, the internet was vastly unknown by many people beyond “You’ve Got Mail!” Today, most of us…
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Product Display pages bounced vs unbounced visitors
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Following on our theme of looking at the @monetate report and product display pages, it’s interesting to look at the bounce rate. We feel your frustration.
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Online Marketing continues to grow but revenues are still concentrated in @google and @facebook Thanks to #forresterdata for this analysis.
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Thanks to @monetate for today’s data. If you’re an e-commerce business we recognise your frustration with #conversionoptimization and today we focus on the difference between product display pages #pdp and all other landing pages and recognise the differences.#ecommerce have to work so much harder!
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In the @HubSpot State of Inbound Report for 2018, it’s interesting to consider the challenges which are first to continue to generate leads. However, for us, it was interesting that proving the ROI for marketing activities was number 2 on the list as this is something we are passionate about. Plug for our platform as we…
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Lots of great insights in the @getsidecar 2018 @google shopping benchmarks report. For those companies that generate most of your sales in the lead up to Christmas, it’s an important period. However, while not a cliff, it is interesting the decline/normalisation of conversion rates after December 11. It would be nice to see transport companies working more closely…
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