The Google Ads Keyword Planner is a fantastic tool for doing keyword research. Below we will provide you with an overview of the data and how you can use it for insights into your PPC and SEO keyword research. Table of Contents Getting started: Signing up and getting familiar with Keyword Planner If you don’t…
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We take you through all the steps to building and how to write Google Ads copy, and the structure to start testing better copy. We make it easy and break it down into the steps as you move through the headlines and descriptions of your text ads and provide some tips along the way. So…
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Data from the second quarter of 2019 showed that less than half of all Google searches result in a click on an organic search result. In fact, only 40.42% of searches resulted in this action, while almost 50% of searches result in no clicks at all. Part of the reason for this is Google Search…
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When I first started using Google Ads in 2000 (AdWords), Google limited you to one strategy, which was cost per thousand impressions (CPM). Bidding strategies have come a long way since then. I think Google brought in CPC in 2001, and I got a call from Google that day (yes, they used to make proactive…
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Setting up and managing a negative keyword list for your Google Ads Campaigns is crucial for success. A failure to regularly review and add search terms to your negative keyword list will cost you money. We all want to maximise the budget we spend on Google Ads on getting leads and sales rather than clicks…
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There is a lot going on in SEO at the moment. That’s because SEO is about more than one thing. It’s a puzzle with hundreds of different pieces you need to fit together. If you want traffic — and customers — from search engines, you need to work out what all those pieces are, and…
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We recently published an article discussing in detail how to analyse your Google Search Console data. Bing Webmaster does provide some similar data so that you can do some analysis of your SERP results on Bing . Below we take you through the basics as Bing Webmaster data is limited vs Google Search Console. Page…
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Not all backlinks are created equal. But Google does show us the links they collect and we can compare these with a full list to work out what Google sees as a quality link.
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56 steps to setting up your first Google Ads Campaign with detailed explanation around each step.
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Analysis of your data on Google Search Console can provide some fantastic insights into what is actually going on within Google. However, the insight at first is not intuitive. We have put together a guide to take you through the steps to uncover relevant Google Search Console data and analyse for insights. Each step is…
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Just a short decade ago, the typical American would walk over to a computer, take a seat, and engage with the internet for a limited amount of time before completing their session and moving on. A decade before that, the internet was vastly unknown by many people beyond “You’ve Got Mail!” Today, most of us…
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Product Display pages bounced vs unbounced visitors
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Following on our theme of looking at the @monetate report and product display pages, it’s interesting to look at the bounce rate. We feel your frustration.
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Online Marketing continues to grow but revenues are still concentrated in @google and @facebook Thanks to #forresterdata for this analysis.
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