A common question we get is based on the position in search results, how many clicks should I get.
Our answer is that the nearer the top the more you get. However, these two studies provide some more granular results around this.
Sources: 2013 study – https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study
2017 study – https://ignitevisibility.com/ctr-google-2017/
