Google Ads packages and pricing

Google Ads campaign build pricing. Three one-off prices, no monthly fee.

A complete Search or Performance Max campaign, built for your business and read by a human before it is sent. You pay once, you own the spreadsheet, and nothing renews.

If you came looking for Google Ads packages, these are the three. The price is the same whatever the size of your business and however many ad groups the strategy needs.

Prices in US dollars · No subscription · No access to your Google Ads account · Delivered within 24 hours

SC

Every build checked by Sean Cooney before it is sent.
Running Google Ads since 2001.

Price list USD · one-off
01

Search campaign build

For the people already typing what you sell

$129
02

Performance Max campaign build

Shopping, Display, YouTube, Discover and Gmail

$129
03

Both, built together

One strategy, two campaigns that do not compete

$199
04

Done-for-you upload

Optional. Loaded into your account, paused

+$79

Launch pricing. Standard prices are $199 for one campaign and $399 for both.

One upload fee covers both campaigns when you buy them together.

Choose your build.

One-off price in USD. No subscription. Launch pricing shown.

Search

$129 $199

launch price, one-off, USD

Captures the people already typing what you sell. Validated keywords at exact and phrase, ad groups themed by intent, responsive search ad copy and negatives.

Build my Search campaign See what is in it →

Best value

Both — the bundle

$199 $399

launch price, one-off, USD

One strategy, one research pass and one set of intent clusters, then two campaigns built from them. They divide the work instead of competing for it, and brand is isolated so Performance Max does not buy back your own Search brand traffic.

Build both

$59 less than buying them separately

Performance Max

$129 $199

launch price, one-off, USD

Finds demand across Shopping, Display, YouTube, Discover and Gmail. Asset groups themed on what you sell, audience signals, negatives and a budget forecast.

Build my PMax campaign See what is in it →

+$79 — done-for-you upload. We load the finished campaign straight into your Google Ads account, paused and ready for you to switch on. Typing it in by hand is about two hours, and easy to get wrong in ways you will not notice for a fortnight. One fee covers both campaigns on a bundle.

What an order comes to

Every combination you can buy, with its total. There is nothing else to add at checkout.

Order What you receive Total
Search build The Search workbook $129 Order →
Search build with upload The workbook, and the campaign loaded into your account, paused $208 Order →
Performance Max build The Performance Max workbook $129 Order →
Performance Max build with upload The workbook, and the campaign loaded into your account, paused $208 Order →
Both builds Two workbooks built from one strategy $199 Order →
Both builds with upload Two workbooks, and both campaigns loaded into your account, paused $278 Order →

What the price includes

Every build includes the same work.

There are no tiers and nothing is held back for a higher price. How much of each you get depends on your business and the strategy it needs.

Strategy

What you sell, who buys it, what your break-even will carry. Every later decision follows from it.

Keyword research

Live search volume, cost and competition in your market and your currency.

Intent clusters

Keywords grouped by what the searcher is trying to do.

Ad groups or asset groups

Each one built around a single intent, with its own budget share and Final URL.

Ad copy written to each intent

Headlines and descriptions for every group, character-counted before they reach you.

Negative keywords

Each with its match type and the reason it is there.

Budget forecast

What your budget can realistically achieve, including whether the numbers work at all.

Landing page readiness

What each page needs fixed before you send paid traffic to it.

Pre-launch checklist

The settings that quietly drain budgets, in the order to check them.

A human review

Every build is read by Sean Cooney before it is sent. No unattended AI output.

Delivery within 24 hours

An editable spreadsheet you own, sent to your inbox.

A second pass if it is not right

If you or we spot a problem, we work through it and send another reviewed sheet.

Sample Search build Sample PMax build

Complete workbooks for a fictional retailer. Free, no email.

What the price does not cover

Four things you should know before you pay.

A price page that only lists what you get is half a price page. These are the costs and jobs that stay with you.

Your advertising spend

You pay Google directly for clicks. The budget forecast in the build shows what that spend can realistically return.

Images and video

Performance Max needs them and we do not supply them. The build gives you prompts you can use to make your own. Search needs neither.

Changes to your website

The build tells you what each landing page needs fixed. Making those changes stays with you.

Ongoing management

This is a one-off build you own and run. If you want someone managing the account each month, an agency is the right answer.

One thing worth saying plainly: if the numbers say Google Ads is the wrong place to spend your money, the build tells you so. Better to find that out from a spreadsheet than from three months of budget.

What the same work costs elsewhere.

Most people comparing prices are choosing between an agency, a cheap marketplace gig, an experienced freelancer, Google's own setup, or doing it themselves.

Option What it costs Time to launch Ongoing commitment
A Google Ads agency $1,000–3,000 a month, often a setup fee on top Two to four weeks Monthly retainer, commonly a three-month minimum
A marketplace gig (Fiverr, cheaper Upwork) $70–500 one-off Days None, but you are buying from a profile rather than a track record
An experienced freelance consultant $1,500 and up, with complexity One to three weeks None, and the work is often good, but it costs more than many advertisers plan to spend in their first month
Google's free setup Free Days None, but it favours broad match, adds keywords you did not choose, and gives you no negative list
Do it yourself 7–50+ hours of your time However long the research takes None
An Omologist campaign build From $129, one-off 24 hours None. No retainer, no account access, no subscription.

There is a version of this where the agency is the right answer. If you want a specialist watching the account every week, moving budget and reporting monthly, hire one. That is a management service and this is not it. If you want the campaign structured properly and intend to run it yourself, a retainer is paying monthly for setup work you only need once.

Pricing questions, answered.

Is it really a one-off price?

Yes. One payment for each order. No subscription, no retainer, nothing recurring and no card kept on file.

What currency are the prices in?

US dollars. If your card is in another currency, your card provider converts it at its own rate when you pay.

Does the price include my advertising spend?

No. You pay Google directly for the clicks your ads receive. The build includes a budget forecast so you can see what your spend is likely to return before you commit any of it.

What is launch pricing?

The prices on this page are launch prices. The standard prices are $199 for one campaign and $399 for both. You pay the price shown on the day you order.

Does a bigger business pay more?

No. The price is the same whether the strategy needs a few ad groups or many. The number of groups depends on your business, not on a package tier.

What does the upload add-on cover?

We load the finished campaign into your Google Ads account, paused. You grant access for that one job and can revoke it whenever you like. Nothing goes live until you switch it on. One $79 fee covers both campaigns when you buy the bundle.

What if the build is not quite right?

Tell us. If we spot a problem in our own review, we come back to you before it is sent. If you spot one when it lands, get in touch and we will work through it with you and send another reviewed sheet. The one real limit is information: we can only build from what you tell us.

Do you have monthly management packages?

No, deliberately. This is a one-off build you own and run yourself. If you want someone managing the account each month, an agency is the right answer.

I run an agency. Is the price different?

The price is the same. The agencies page explains how agencies use the build for client work.

How do I pay?

By card, through Stripe. After payment you go straight to a short form about your business, and the build starts from your answers.

One price, paid once, for a campaign you own.

Complete, researched and human-reviewed, in your inbox within 24 hours. You keep the spreadsheet. You keep your account. You decide when it goes live.

Choose your build — from $129

One-off price · Human-reviewed · Delivered within 24 hours · Refund if we cannot deliver